Online Marketing Jargon Buster

For those of you who are just starting out or looking at online marketing it can be a minefield of new terminology, words, abbreviations and acronyms.  I have put together a list of the most common ones to help you reach more of an understanding. I really hope it helps you in your quest to enter the world of online business.


ACV – Average Customer Value

ALV – Average Lead Value

Analytics – this is a programme that will analyse and provide data of peoples actions online.  This can site owners gain a better understanding of their audience and what people are looking at or doing within their site.

App (application) – a programme designed to run on phones, tablets or such devices.

Autoresponder – a programme that sends a set response, automated messages or emails to someone’s email address

Banner Ad – a banner, normally in picture format that can be seen on web pages/mobile apps.  These are normally affiliate links to products or services.

Blog – a regularly updated website written by someone. This will normally be on a set topic or interest.

Bowser – an internet browser that allows you to navigate the internet on your computer, phone and tablet.

CLV – Customer Lifetime Value.  The value of a customer over the lifetime of their relationship.

Cookie – a small amount of data generated by a website and saved by a web browser to identify users and store preferences. Can customise web pages for users.

CPA – Cost Per Acquisition

CPL – Cost Per Lead

CTA – Call to Action.  An action that you want a customer to take, sign up forms, slick on link, watch a video etc.

CTR – Click Through Rate.  The number of times people click on a link of interest or an advert as opposed to people who see it and don’t click.

Content – the digital material available to users via text, video, pictures and audio.

Conversion – when a visitor takes action by signing up forms, purchasing an item or views content.

Conversion Optimisation – a process of increasing the % of visitors that complete a conversion task.

CPC – Cost Per Click. The amount of money it takes to get someone to click on a digital advert or text piece.

Crawler or Spider – a programme designed to systematically browse content on the internet and collect information about it to help researchers find what they are looking for.

Desktop – a non-mobile device such as a desktop computer or laptop.

E-commerce – the sales of products and services online.

Email Marketing – the process of using email messages to inform, promote and sell items, products or services.

Home Page – the first or main page of a website.

HTML – Hypertext Markup Language. A language used by web developers to help create websites.

Impressions – the number of times as advert is displayed.

Index – a searchable catalogue of web pages and digital content used by a search engine to provide relevant results.

Keyword – a word or phrase that would be typed into a search engine which websites and businesses will use to target and promote marketing campaigns.

Landing Page – the first page a person normally sees whether on a website or an individual page.

Link – a text tor image that links one webpage to another.

MLM – Multi-level Marketing

Mobile Device – portable devices such as phones, tablets that can run apps and connect to the internet.

Organic / Natural – searches or visitors that occur naturally, not paid for.

Paid Listings – advertisements that are displayed on search listings or social media.

PPC – Pay Per Click. – an advertising system where advertisers pay for users to click on their links or adverts.

Ranking – a listings position within a search engines results page.

SEO – Search Engine Optimization – use of keywords to optimize ranking or listings of search engine results for web pages.

SEM – Search Engine Marketing – advertising that allows you to bid for your advert to show alongside search results.

SERP – Search Engine Results Page – a list of results that show when someone searches the internet.

Session/Visit – interactions that take place when on a website.  Views, sales and pages read within a given time frame.

Social Media – Content such as text, video, picture that is shared by an individual across an the internet

Social Network – a community of people using the same platform to share information and content. E.g. Facebook, Twitter, LinkedIn

Traffic – visitors to a site or web page.

Traffic Acquisition – the process of attracting visitors.  Paid or unpaid.

URL – Uniform Resource Locator – the unique address of a webpage or piece of digital content.



2 thoughts on “Online Marketing Jargon Buster”

  1. Hey MICHELLE,
    I liked the abbreviation you shared. Actually i am 100% sure most of the new marketers or affiliate marketers may not know this full definitions what you shared in so simple ways.

    Only one suggestion.. Please don’t misunderstand. When I read and went through line by line, I found suddeny finished chapter. Mean to say as a reader, I was expecting some more info about online marketing by using some of words from the list mentioned.

    So All the best and hope to see some more valuable contents like this.


    • Hi and thanks for your comment.  I may take your suggestion on board and do a separate piece or add on to this in the future. 


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