For those of you who are just starting out or looking at online marketing it can be a minefield of new terminology, words, abbreviations and acronyms. I have put together a list of the most common ones to help you reach more of an understanding. I really hope it helps you in your quest to enter the world of online business.
ACV – Average Customer Value
ALV – Average Lead Value
Analytics – this is a programme that will analyse and provide data of peoples actions online. This can site owners gain a better understanding of their audience and what people are looking at or doing within their site.
App (application) – a programme designed to run on phones, tablets or such devices.
Autoresponder – a programme that sends a set response, automated messages or emails to someone’s email address
Banner Ad – a banner, normally in picture format that can be seen on web pages/mobile apps. These are normally affiliate links to products or services.
Blog – a regularly updated website written by someone. This will normally be on a set topic or interest.
Bowser – an internet browser that allows you to navigate the internet on your computer, phone and tablet.
CLV – Customer Lifetime Value. The value of a customer over the lifetime of their relationship.
Cookie – a small amount of data generated by a website and saved by a web browser to identify users and store preferences. Can customise web pages for users.
CPA – Cost Per Acquisition
CPL – Cost Per Lead
CTA – Call to Action. An action that you want a customer to take, sign up forms, slick on link, watch a video etc.
CTR – Click Through Rate. The number of times people click on a link of interest or an advert as opposed to people who see it and don’t click.
Content – the digital material available to users via text, video, pictures and audio.
Conversion – when a visitor takes action by signing up forms, purchasing an item or views content.
Conversion Optimisation – a process of increasing the % of visitors that complete a conversion task.
CPC – Cost Per Click. The amount of money it takes to get someone to click on a digital advert or text piece.
Crawler or Spider – a programme designed to systematically browse content on the internet and collect information about it to help researchers find what they are looking for.
Desktop – a non-mobile device such as a desktop computer or laptop.
E-commerce – the sales of products and services online.
Email Marketing – the process of using email messages to inform, promote and sell items, products or services.
Home Page – the first or main page of a website.
HTML – Hypertext Markup Language. A language used by web developers to help create websites.
Impressions – the number of times as advert is displayed.
Index – a searchable catalogue of web pages and digital content used by a search engine to provide relevant results.
Keyword – a word or phrase that would be typed into a search engine which websites and businesses will use to target and promote marketing campaigns.
Landing Page – the first page a person normally sees whether on a website or an individual page.
Link – a text tor image that links one webpage to another.
MLM – Multi-level Marketing
Mobile Device – portable devices such as phones, tablets that can run apps and connect to the internet.
Organic / Natural – searches or visitors that occur naturally, not paid for.
Paid Listings – advertisements that are displayed on search listings or social media.
PPC – Pay Per Click. – an advertising system where advertisers pay for users to click on their links or adverts.
Ranking – a listings position within a search engines results page.
SEO – Search Engine Optimization – use of keywords to optimize ranking or listings of search engine results for web pages.
SEM – Search Engine Marketing – advertising that allows you to bid for your advert to show alongside search results.
SERP – Search Engine Results Page – a list of results that show when someone searches the internet.
Session/Visit – interactions that take place when on a website. Views, sales and pages read within a given time frame.
Social Media – Content such as text, video, picture that is shared by an individual across an the internet
Social Network – a community of people using the same platform to share information and content. E.g. Facebook, Twitter, LinkedIn
Traffic – visitors to a site or web page.
Traffic Acquisition – the process of attracting visitors. Paid or unpaid.
URL – Uniform Resource Locator – the unique address of a webpage or piece of digital content.